How do you build on the brand of an X-Factor starlet who is supporting one of the world's biggest female solo acts?

We were commissioned by Sony Music and Modest! Management to provide full digital media coverage of the Misha B during as she supported Nicki Minaj in her renowned 'Pink Friday Reloaded' world tour.

ATC Solution

Digital Media
We developed a range of digital medium in promotion of the Sony Music recording artists contribution to the tour, including 4 mini documentaries, motion graphics, brand graphics and photography services.
Digital Strategy
We liaised with the Marketing team to create the products in line with a larger digital strategy including scheduled release times, social media promotion and press releases.
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