Pink Sumo.
How do you create enough impact to drive foot-fall to a new brand exhibiting in London's biggest Home Exhibition?
ATC Solution
Needs Analysis
Spent some time analysing the needs of this unique and exiting brand. OK, so you've already got an eyecatching brand and interesting story... but what can we do to communicate this in a noisy exhibition.
Storyboarding
Exhibitions normally mean noise, and noise means your traditional 'speech based' video just won't cut it. With that in mind, we drafted a brief, animated, short with full visual impact and presence of their highest selling items.
Graphic Design
We developed a range of vector and bitmap images that would work seemlessly on a virtual 3D landscape .
Motion Design
Utilising Adobe After Effects, our team created a short, punchy animated feature that captured and communicated the excitement of the brand.
