How do you convert a popular market stall product into a convincing high street brand?

When the great guys from Minted London came to us, they had little more than a catchy name and a good following. We were tasked with converting their product from a successfully market operation, to a successful online and high street brand... this story is mint!

ATC Solution

We wanted to create an aspirational story for Minted's already established metropolitan and urban following...
Product Photography
Concept Photography
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