How do you create a fun and energetic fast-food brand for the busy professional?
We were comissioned by Mi Pasta to give life to their lifestyle brand; a takeaway microwavable pasta pot, with a twist. Targeted at young professionals, we were tasked with giving life to the brand and getting it ready for the market.
We delivered a brand strategy via market research and focus groups to help the clients build a credible market position.
We developed packaging in line with specified package in line with client budget. Accentuating brand values of 'fun, fast, young and good'.
We developed marketing materials to build on upon the brand and allow for exploiting of online and offline media avenues.
We developed a social media friendly website.
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