How do you create a targeted promotion for an event backing a key breast cancer awareness charity?

We were approached by Coppafeel (patroned by Fearne Cotton and Dermot O'Leary) in association with Musicalize to provide full digital media and online marketing towards their charity event, hosted at the O2. The event was headlined by Ed Sheeran and Wretch 32.

ATC Solution

Email Marketing
We created an email marketing campaign on behalf of the Musicalize team that targeted important industry insiders. This included press releases and online video promotion.
Video Commercial
We created an event/awareness commercial, using the headline acts that was targeted at raising awareness for both the event and cause as a whole. This was successfully shared by major online press outlets in support.
Digital Media
We organised and coordinated professional broadcast AV and live streaming of the event, as well as photography and video for post promotion and press.
Print & Digital Marketing
We developed a range of marketing materials, including programs, online flyers, banners and web banners to ensure the event got full coverage.
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